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Gold class

16 June 2008

On Saturday, Liz and I went to see the Sex and the City movie. We went to the gold class cinema because I had a few tickets from work Fedex prizes.

What was really interesting was the fact that all the gold class sessions for that movie on Saturday were completely full. We got two of the last seats for the entire day.

With that many people in the cinema, Greater Union (AHD) is probably able to make some money off its gold class business. They have quite a few staff in the area and serve up some fairly nice food. You need full cinemas to have the economy of scale to support that.

I'm pretty sure this success, however, was due to the movie itself, not due to any the cinema had done. There were groups of 20- and 30-something women flocking to see the movie in gold class, where they could sip their cosmopolitans while watching the girls in NYC. I'm not sure how the cinema could replicate that with a different film.

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Re: Gold class
Posted by James Roper at 2008-06-16 10:33:59
I don’t know if the movie was the cause. I went to see Indiana Jones a few weeks ago at Greater Union at the Macquarie Centre. I was very surprised to notice that all 3 gold class Indiana Jones sessions for the rest of the evening were sold out. I’ve noticed gold class sessions being full before as well. I’m surprised, because I’ve been to gold class before, and I don’t really see whats so special about it.
 
Re: Gold class
Posted by Mike Cannon-Brookes at 2008-06-16 15:28:44
Mate- had exactly the same problem with Indiana Jones (was booked out all weekend). My theory is that Gold Class makes a big blockbuster movie into more of an event (hence higher price) AND that a lot of people give Gold Class vouchers as presents - both mean less GC seats!
 
Re: Gold class
Posted by Christopher Owen at 2008-06-16 16:46:17
I’ve probably been to around six or seven gold class sessions now and they always seem to be full (or nearly full). The fact that they are popping up in quite a few cinemas now would make me think that it must be working quite well for Greater Union.

I can certainly see the appeal over the standard sessions, especially for people who don’t see many movies in a year.
 

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