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Sydney Apple store opens

19 June 2008

A photo of the new Apple store
Sydney Apple Store, by Charles Miller

This afternoon a new and very nice looking Apple Store opened on George Street in Sydney. I walked up shortly after opening time, and the rain was just starting to come down on the large queue of fans stretching almost two blocks back from the entrance.

My dilemma, and the main reason I didn't end up queuing myself, was this: what would I do once I got in there? I already have all the iPods I need, all the Macs I need, and they're not selling iPhones until next month. I couldn't really justify queuing up to go inside a store where I didn't want to buy anything, regardless of how awesome it looks.

Did anyone go along tonight? What was it like? Was there anything more to see than three levels of Apple merchandise? There certainly were a lot of people in there.

Update: Apparently Apple gave out umbrellas to the people waiting in the rain. I’m impressed.

 
Posted by James Roper at 2008-06-20 10:01:35
I went there at about 7:30pm. Queue was 20 minutes long at that time, so not too bad. I knew that I would have nothing to do in there except look around and take some photos, and that’s what I did, but, there wasn’t really anything inside that you couldn’t already see from the outside. But the thing that made it worth it, was the cheer squad cheering me and hi-fiving me on the way in, that was fun. And the free tshirt.
 

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